Considering Your Web Strategy
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What is a web site strategy? "It's the process by which to optimise your web site to take advantage of the opportunities in the external environment, whilst addressing the threats that are likely to impact on it".
Formulating a web site strategy is very important to the success of your website. By laying out your strategy at the start, even before choosing a domain name, can save months, even years of redesign and wasted promotion efforts, in short save you a lot of time and money.
Even if your site is already established, there are a number of basics that need to be questioned to ensure you are heading in the right direction. The answers to these questions will form the basis for your web design strategy.
- What is the purpose of your site? Is it to market your services, an online shop for remote sales, or both? What are your objectives?
- What are your strengths and weaknesses? From your website visitors perspective, would you buy from the site and what is going to make you return?
- How is your web site going to generate income? Will it be through advertising, from membership fees, linking to affiliate programs, or do you have your own product that your selling? What are your capabilities and how will you utilise them to achieve a competitive advantage over your competitors?
So before you start ordering a domain name, web hosting and/or a web design, be sure to contact a webmaster who can advise you on your web strategy and what your next step should be in building a succesful web site.
